Coca-Cola 'ice dance' by Wieden & Kennedy Amsterdam

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Once again an innocent bystander is handed a bottle of Coke. This time the location is a snowy town and the ad shows how Coca-Cola brings the Olympic spirit to life. Tying in with the soft drink's sponsorship of the Winter Olympics in Turin, it shows inhabitants of the town magically ice dancing in their normal shoes on the pavements after the arrival of a Coke delivery. When the truck door closes, the music abruptly stops as the ice dancers pose in an elegant frieze. We then see some onlookers in a cafe holding up makeshift scorecards that they have created out of napkins.

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Released: 09 February 2006

Credits

Project
Winter Olympics: Ice Dance 'Live Olympic'
Client
Kevin Tressler, worldwide sports and entertainment marketing manager, Coca-Cola
Brief
Coca-Cola, partner of the Olympic Games since 1928, activates the Olympic Games Turin in a new way
Creative agency
Wieden & Kennedy Amsterdam
Creative directors
Al Moseley and John Norman
Art director
Ollie Watson
Copywriter
Antony Goldstein
Producer
Veronika Kaufmann
Production company
HIS Productions
Director
Paul Hunter
Producer
Nina Huang
Editor
Russell Icke, The Whitehouse London
Post-production
The Mill London
Audio Post-production
Wave London
Exposure
Television in US, Italy, Austria and Finland

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