Coca-Cola 'ice dance' by Wieden & Kennedy Amsterdam
Once again an innocent bystander is handed a bottle of Coke. This time the location is a snowy town and the ad shows how Coca-Cola brings the Olympic spirit to life. Tying in with the soft drink's sponsorship of the Winter Olympics in Turin, it shows inhabitants of the town magically ice dancing in their normal shoes on the pavements after the arrival of a Coke delivery. When the truck door closes, the music abruptly stops as the ice dancers pose in an elegant frieze. We then see some onlookers in a cafe holding up makeshift scorecards that they have created out of napkins.