Goodyear 'nuts' by Leagas Delaney

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Leagas Delaney has launched a series of darkly entertaining virals for Goodyear. The first of the 45-second virals, "nuts", shows a clumsy, grungy young guy trying to change a tyre. As he is busy working away the car collapses on top of him and then, to add insult to injury, a truck drives past and rolls over his legs. The other two virals feature a female professional who doesn't have time to change tyres and a middle-aged man who takes exaggerated pride in his work -- both of whom come to unfortunate ends. Each viral finishes with the strapline "changing tyres can seriously damage your health".

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Released: 22 March 2006

Credits

Project
Goodyear RunOnFlat Viral Campaign
Client
Paul Joosten, EU director of sales and marketing, Goodyear
Brief
To position RunOnFlat as the safety feature for your car that you can't do without
Creative agency
Leagas Delaney
Copywriter
Ben Stilitz
Art director
Colin Booth
Creative director
Rob Burleigh
Planner
Tony Quinn
Production company
Academy
Director
Seb Edwards
Editor
Sam Rice-Edwards, Nik Hindson
Post-production
Moving Picture Company
Exposure
Internet

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