1-800 Got Junk 'rat advertising trial' by Rethink
Rethink Vancouver has created an ad for 1-800-Got Junk, which is ramping up a spoof form of advertising it calls the "rat advertising trial". In the North America-wide television and radio campaign live white rats wearing blue fleecy vests with the company logo not only reach the target audience, but actively seek them out. In the ad, a driver tosses rats out of a truck and says: "Here's how it works, we release rats, they find junk, you find them, and you call us." Screams show that the rats are hitting the target in the ad, which carries the tagline "call us or we'll send you rats".