Frank 'brain warehouse' by Mother

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A government anti-cannabis advertising campaign aims to warn teenagers of the long-term health risks of smoking and ingesting the drug. The ads, created by Mother, feature cannabis users replacing their damaged brains, memory stalks and cerebral fluid with new ones in a futuristic-looking shop in west London. Frank, the drugs advisory service funded by the Department of Health, the Home Office and the Department for Education and Skills, commissioned the ads to highlight 20 symptoms relating to cannabis use, including paranoia, memory loss, nausea and indolence.

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Released: 26 October 2006

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Credits

Client
Home Office, DOH, DfES
Product
Frank
Title
"brain warehouse"
COI Producer
Kim Knowlton
Agency
Mother
Director
Neil Harris
Production company
Stink
Producer
Jessica aan de Wiel
Editor
Steve Gandolffi @ Cut'n'Run
Lighting cameraman
Martin Rhue

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