Boots ''tis the season to be gorgeous' by Mother

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Beautiful women multi-task between normal festive duties and making themselves look good in Boots' Christmas television advertising campaign, created by Mother. The TV spot follows the women working their way through festive duties such as stuffing the turkey while applying blood red nail varnish to expensive talons, and soaking in the bath while peeling Brussel sprouts. It aims to highlight how women manage to look glamorous at Christmas while carrying out the shopping and cooking. The ad, which was shot in Barcelona with a team of 105, took over 18 hours to film. The turkey scene alone took a whole day and more than 120 kilos of Brussel sprouts were used in the bath scene.

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Keywords:

Mother, Boots, Television

Released: 01 November 2006

Credits

Project name
'Tis the season to be gorgeous
Client
Andy Brent, marketing director at Boots
Brief
Make Boots the high street destination store for beauty gifts this Christmas
Creative agency
Mother
Media agency
MediaCom
Production company
HSI London
Director
David LaChapelle
Editor
BenStephens@TheWhitehouse
Post-production
Absolute Post
Exposure
National TV

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