Virgin Atlantic 'cinema' by Rainey Kelly Campbell Roalfe/Y&R

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Rainey Kelly Campbell Roalfe/Y&R's new spot for Virgin Atlantic promotes the airline's premium economy service. The ad opens on a man sitting in a cramped cinema, where his neighbours are either eating, sleeping or kissing. As he continues to watch his film, the seats around him begin to move, creating space between him and his fellow cinema-goers. Finally, his own chair expands, and the cinema transforms into a the premium economy cabin of a Virgin Atlantic jet.

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Released: 22 November 2006

Related Creative:


Premium economy cinema
Alison Copus, director of marketing, Virgin Atlantic
Creative agency
Rainey Kelly Campbell Roalfe/Y&R
To promote the new Virgin Atlantic Premium Economy seat
Mike Boles, Jerry Hollens
Art directors
Mike Boles, Jerry Hollens
David Golding
Media agency
Media planner
Kathryn Hughes
Production company
RSA Films
Brett Foraker
The Mill
Audio post-production
UK Cinema

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