Virgin Atlantic 'cinema' by Rainey Kelly Campbell Roalfe/Y&R

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Rainey Kelly Campbell Roalfe/Y&R's new spot for Virgin Atlantic promotes the airline's premium economy service. The ad opens on a man sitting in a cramped cinema, where his neighbours are either eating, sleeping or kissing. As he continues to watch his film, the seats around him begin to move, creating space between him and his fellow cinema-goers. Finally, his own chair expands, and the cinema transforms into a the premium economy cabin of a Virgin Atlantic jet.

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Released: 22 November 2006

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Credits

Project
Premium economy cinema
Client
Alison Copus, director of marketing, Virgin Atlantic
Creative agency
Rainey Kelly Campbell Roalfe/Y&R
Brief
To promote the new Virgin Atlantic Premium Economy seat
Writers
Mike Boles, Jerry Hollens
Art directors
Mike Boles, Jerry Hollens
Planner
David Golding
Media agency
MGM OMD
Media planner
Kathryn Hughes
Production company
RSA Films
Director
Brett Foraker
Post-production
The Mill
Audio post-production
Wave
Exposure
UK Cinema

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