Honda Civic 'freedom' by RPA

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RPA has created a spot for Honda Civic in the US, which is supposed to celebrate the idea of "open-endedness". The "freedom" spot features a young man driving his Honda Civic to his local voting place. At the beginning, the man multiplies into seven distinct versions of himself, each with a Civic of a different colour. With each man casting his vote for the Civic a voiceover by actor Kevin Spacey says "Freedom is choice. The Honda Civic. Reverse your thinking".

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Released: 23 November 2006

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Project name
Honda Civic 'freedom'
Creative director
David Smith & Joe Baratelli
Camille Sze
Art director
Nathan Crow
Executive producer
Gary Paticoff
Production company
Ace Norton
Director of photography
John Zilles
Editorial company
Rock Paper Scissors
Brad Waskewich
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