Honda Civic 'freedom' by RPA

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RPA has created a spot for Honda Civic in the US, which is supposed to celebrate the idea of "open-endedness". The "freedom" spot features a young man driving his Honda Civic to his local voting place. At the beginning, the man multiplies into seven distinct versions of himself, each with a Civic of a different colour. With each man casting his vote for the Civic a voiceover by actor Kevin Spacey says "Freedom is choice. The Honda Civic. Reverse your thinking".

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Released: 23 November 2006

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Credits

Project name
Honda Civic 'freedom'
Agency
RPA
Creative director
David Smith & Joe Baratelli
Copywriter
Camille Sze
Art director
Nathan Crow
Executive producer
Gary Paticoff
Production company
Partizan
Director
Ace Norton
Director of photography
John Zilles
Editorial company
Rock Paper Scissors
Editor
Brad Waskewich
Music
The Go! Team 'Huddle Formation'

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