Honda Civic 'freedom' by RPA
RPA has created a spot for Honda Civic in the US, which is supposed to celebrate the idea of "open-endedness". The "freedom" spot features a young man driving his Honda Civic to his local voting place. At the beginning, the man multiplies into seven distinct versions of himself, each with a Civic of a different colour. With each man casting his vote for the Civic a voiceover by actor Kevin Spacey says "Freedom is choice. The Honda Civic. Reverse your thinking".