Options 'Speed Dating' by Lowe London

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The light-hearted campaign, 'There's one that's you', follows the journey of one girl's search for love at a 'Speed Dating' session. The unusual thing is that the colourful characters she meets are all wearing large Options sachets as tops. Each potential suitor represents a different flavour of hot chocolate available in the Options range. The campaign, comprised of several executions, is designed to highlight the wide variety of delicious flavours the brand has to offer and to encourage people to mix and match flavours according to their mood and taste.

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Released: 01 May 2007

Credits

Ad Title
Speed Dating
Client
Elizabeth Edwards, Options Marketing Manager
Agency
Lowe London
Copywriter
George Prest
Art director
Johnny Leathers
Agency Producer
Fiona Kissane
Agency Planner
Olivia Bebb
Media Planning
ZenithOptimedia
Production Company
Independent
Producer
Richard Packer, Tony Cantale
Director
Rick Lemoine
Post-production
The Mill
Editor (& company)
Dick Gordon @ Spotwelders, Eve Ashwell @Cut & Run
Sound Design
Gary Walker @ 750mph

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