Citibank 'poet' by Fallon

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Citibank has launched four TV spots created by Fallon/Minneapolis to be broadcast exclusively at US colleges and universities on MtvU. The spots are titled "poet", "lefty", "slap" and "degrees" and feature a witty talking hand and specially composed music, including a human bead-box. In the "poet" execution, the hand sings "This one's for you" and tells students how five points for every dollar will be added on when you buy "music that makes you sizzle like bacon" and "even for those heavy books". The campaign ends with the strapline; "Rewards for what you already buy".

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Released: 31 October 2005


Creative agency
Steve Driggs
Tracy Tabery-Weller
Art director
James Zucco
Anna Stassen
Editorial company
Uppercut editorial/Minneapolis
Online editor
Jay Holgate
Animation production company
Reelworks Animation Studio/Minneapolis
Morgan Williams
Executive producer
Audrey Robinson Favorito
Neha Upadhyaya Lang
Music company
Ken Brahmstedt
Carl White

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