Mercedes B-Class 'All Roads Lead to B' by Campbell Doyle Dye

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Mercedes Benz' £4.5m TV campaign to launch the B-Class comprises eleven different spots to illustrate the car as a multi-activity vehicle. In one 20-second spot the B-Class is parked outside the shops while its owner puts a huge bunch of balloons in the back in an urban setting, while in another a driver is seen parked at the edge of a tranquil lake, while a canoeist prepares to go out on the water.

 

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Released: 20 July 2005

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Credits

Creative agency
Campbell Doyle Dye
Copywriter
Walter Campbell
Art Director
Walter Campbell
Planner
Craig Harries
Media agency
BJK&E
Media planner
Andy Aston, Katy Driver, Louise Galvin
Production company
Serious Pictures
Director
Ivan Bird
Editor
Billy Mead at the Den
Post-production company
The Mill
Audio post-production company
Wave

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