Mercedes B-Class 'All Roads Lead to B' by Campbell Doyle Dye

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Mercedes Benz' £4.5m TV campaign to launch the B-Class comprises eleven different spots to illustrate the car as a multi-activity vehicle. In one 20-second spot the B-Class is parked outside the shops while its owner puts a huge bunch of balloons in the back in an urban setting, while in another a driver is seen parked at the edge of a tranquil lake, while a canoeist prepares to go out on the water.


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Released: 20 July 2005

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Creative agency
Campbell Doyle Dye
Walter Campbell
Art Director
Walter Campbell
Craig Harries
Media agency
Media planner
Andy Aston, Katy Driver, Louise Galvin
Production company
Serious Pictures
Ivan Bird
Billy Mead at the Den
Post-production company
The Mill
Audio post-production company

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