M&C Saatchi is launching its first work for GlaxoSmithKlein's Ribena brand since winning the account from Grey London in January. The 40-second spot takes a cruel, but funny, look at the escapade of an unlucky blackcurrant that has fallen from the safety of a tree. We see the currant making its perilous journey towards the Ribena factory where it narrowly misses falling down a drain and is swept away towards the factory gates to meet its fate.
Released: 26 July 2005
Creative agency
M&C Saatchi
Production company
Tandem Films
Writer
Jerry Gallaher
Media agency
MediaCom
Producer
Bruce McKelvie
Planner
Richard Storey
Director/photographer/illustrator
Daniel Greaves
Post production
Tandem Films
Audio post production
Zoo
Ribena has launched a new television campaign that sees its animated berries return to screens following their successful relaunch in 2010.
New television ad from Ribena that aims to re-establish a connection with mothers.
© Haymarket Media Group Ltd.