Ribena 'Mud on the tracks' by M&C Saatchi

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M&C Saatchi is launching its first work for GlaxoSmithKlein's Ribena brand since winning the account from Grey London in January. The 40-second spot takes a cruel, but funny, look at the escapade of an unlucky blackcurrant that has fallen from the safety of a tree. We see the currant making its perilous journey towards the Ribena factory where it narrowly misses falling down a drain and is swept away towards the factory gates to meet its fate.

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Released: 26 July 2005

Credits

Creative agency
M&C Saatchi
Production company
Tandem Films
Writer
Jerry Gallaher
Media agency
MediaCom
Producer
Bruce McKelvie
Planner
Richard Storey
Director/photographer/illustrator
Daniel Greaves
Post production
Tandem Films
Audio post production
Zoo

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