Avon Anew by Anita Madeira

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Avon is running a new campaign backing the launch of premium skincare range Anew, with the strapline "Where east meets west, nature meets science". The ads reinforce Avon's return to the small screen last September, its first advertising since the iconic "ding-dong" campaigns during the 1960s. The UK spots take the creative from the US campaign and regionalises it using a voiceover by Tamsin Outhwaite, the former "EastEnders" star, who featured in Avon's comeback TV campaign last year.

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Released: 13 August 2005

Credits

Project
Avon Anew Alternative 
Client
Avon Products Inc
Writer
Anita Madeira
Creative director
Anita Madeira
Producer
Joan Babchak
Director
Anita Madeira
Production house
Anita Madeira Inc
Editor
Laura Milstein
Media agency
Starcom

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