Kraft Philadelphia 'hair' by JWT

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JWT returns to the angel theme for the latest spot to promote Kraft Philadelphia cream cheese. In only 20 seconds, the ad, called "hair", manages to cram in a recipe, a joke and warning about the unexpected effects of getting a bubble perm. Directed by Trevor Melvin and created by Geoff Cousins and Jon Iles, the ad stars Vineeta Rishi and Lexi Strauss as the angels.

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Released: 01 August 2005

Credits

Project
Kraft Philadelphia "hair"
Creative agency
JWT
Writer
Geoff Cousins
Art director
Jon Iles
Production company
Paul Weiland Film Company
Director
Trevor Melvin
Media agency
Starcom Mediavest
Media planners
Sarah Buckley and Constantine Chiotis
Exposure
National television

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