Sprite 'liquid freedom', by Ogilvy & Mather Asia

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With summer approaching in the Southern Hemisphere, the new Sprite ad from Ogilvy & Mather in Hong Kong starts out with a group of youths hanging out on a hot, dry and dusty basketball court. Without warning one of the men runs and somersaults on to the concrete court, which miraculously transforms into a pool. The rest of the players also dive in, using the water to cool off. The ad ends with the tagline "Freedom from thirst". It will run in markets including Australia, Brazil, Thailand, Singapore and India.

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Released: 09 August 2005

Credits

Project
Sprite International Brand Campaign
Client
The Coca- Cola Export Corporation
Brief
Re-establish Sprite globally as a liberating thirst-quencher with attitude
Creative agency
Ogilvy & Mather Asia
Creative directors
Simon Handford, Sylvester Song
Copywriter
Simon Handford, Wen-Hsiu Louie
Art director
Sylvester Song
Director
Josh Taft
Production house
Gang Films
Post-Production house
BUF
Music and Sound
Human
Exposure
International television including Australia, Mexico, Thailand, Hong Kong, Singapore, Turkey, Philippines, Indonesia, Egypt, Morocco, Taiwan, NZ-Oceania, China, Ireland, Sweden, Norway, Turkey, Israel, Cyprus, Greece, India, Pakistan, Serbia, Romania, Bulgaria, Bosnia, Croatia, Brazil, Saudi Arabia, Fiji, New Caledonia

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