Castlemaine XXXX, BBH
The BBH campaign, which comprises two 30-second spots, is a return to form for XXXX ads in an amusing spot that shows us one man's suffering in the outback. He's in a hut using a crackly radio transmission to request an air-drop of XXXX. Sadly, when the plane finally flies over and drops off the package, it contains, not XXXX, but four eggs. The spot ends with the word "XXXX", suggesting the profanity frustrating situations such as these would provoke. "Four eggs" was written by George Prest and art directed by Johnny Leathers and directed by Bryan Buckley through Hungry Man.