Energizer 'beard' by Grupo Gallegos

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Hispanic advertising agency Grupo Gallegos has created "beard", the latest commercial to promote Energizer Max batteries. The piece tells the story of a man whose beard grows very quickly but thanks to Energizer Max batteries, he can continue with his life despite the problems this may cause him, highlighting the brand's "keep going" tagline. "Beard" is similar to Grupo's previous spot "Japanese", which featured a man faced with a problem. However, the new ad is supposed to show the importance of people's image in today's society and how we have to maintain it in everything we do.

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Released: 16 May 2006

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Credits

Title
Beard
Advertiser
Energizer
Product
Pilas Energizer Max
Agency
Grupo Gallegos
Creative directors
Favio Ucedo, Juan Oubina
Art director
Facundo Romero
Copywriters
Martin Jalfen, Aida Roman
Production company
Colibri Films/Landia
Director
Andy Fogwill
Music
Swing

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