HSBC 'swings' by JWT London

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Under the title "swings" JWT has launched a new ad for HSBC that celebrates the differences in the way golfers swing their clubs. HSBC will use the ad, starring 94-year-old veteran golfer Jeff Mills, to support its position as a  sponsor of worldwide local differences, given the fact that no two golf swings are the same. Golfers from all walks of life, age and ethnicity were selected for the ad, including Mills to eight-year-old Eleonora Galetti. Directed by Daniel Levi, "swings' will launch in the UK on June 12.  The spot will run globally as 50-, 30- and 10-second commercials.

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Released: 07 June 2006

Credits

Client
HSBC
Project
Swings
Creative Agency
JWT
Creatives
Greg Martin & Mike McKenna
Creative Directors
Greg Martin & Mike McKenna
Planner
Donald Kerr
Producer
Dan Heighes
Media agency
MindShare
Production company
Independent
Director
Daniel Levi
Post-production
The Mill
Audio post-production
Wave
Exposure
Global

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