HSBC 'swings' by JWT London
Under the title "swings" JWT has launched a new ad for HSBC that celebrates the differences in the way golfers swing their clubs. HSBC will use the ad, starring 94-year-old veteran golfer Jeff Mills, to support its position as a sponsor of worldwide local differences, given the fact that no two golf swings are the same. Golfers from all walks of life, age and ethnicity were selected for the ad, including Mills to eight-year-old Eleonora Galetti. Directed by Daniel Levi, "swings' will launch in the UK on June 12. The spot will run globally as 50-, 30- and 10-second commercials.