WKD 'hat trick' by Big Communications

3.5 2 Votes

Bottled alcoholic drink WKD has launched a TV campaign that gives a new meaning to its strapline "have you got a WKD side?". Developed by Big Communications, a series of TV spots focus on how mischievous men can be. This spot features a man wearing only his Y fronts playing football with his socks. He removes his pants and kicks it onto his roommate's head. Another shows a woman relaxing in a bubble bath. Her husband ruins her tranquillity by bursting through the door shouting: "Sorry love I can't wait." He then sits on the loo, opens up the paper and proceeds to open his bowels. Beverage Brands' WKD has risen to second place in the alcopops market behind Diageo's Smirnoff Ice.

Share On:

Released: 13 June 2006


Project name
Karen Salters, marketing director, WKD
Creative agency
Big Communications
Craig Buzzel
Art director
Richard Davis
Media agency
John Ayling Associates
Production company
Vital Productions @ The Paul Weiland Film
Jon Greenhalgh
Dan Robinson, Cut and Run
Post-production company
Smoke and Mirrors
Audio post-production company
750 mph
National Television

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Smirnoff 'party in the woods' by JWT New York

Smirnoff 'party in the woods' by JWT New York

Smirnoff holds a fantastical party in the woods as part of its latest international campaign.