WKD 'hat trick' by Big Communications

3.5 2 Votes

Bottled alcoholic drink WKD has launched a TV campaign that gives a new meaning to its strapline "have you got a WKD side?". Developed by Big Communications, a series of TV spots focus on how mischievous men can be. This spot features a man wearing only his Y fronts playing football with his socks. He removes his pants and kicks it onto his roommate's head. Another shows a woman relaxing in a bubble bath. Her husband ruins her tranquillity by bursting through the door shouting: "Sorry love I can't wait." He then sits on the loo, opens up the paper and proceeds to open his bowels. Beverage Brands' WKD has risen to second place in the alcopops market behind Diageo's Smirnoff Ice.

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Released: 13 June 2006

Credits

Project name
WKD
Client
Karen Salters, marketing director, WKD
Creative agency
Big Communications
Copywriter
Craig Buzzel
Art director
Richard Davis
Media agency
John Ayling Associates
Production company
Vital Productions @ The Paul Weiland Film
Director
Jon Greenhalgh
Editor
Dan Robinson, Cut and Run
Post-production company
Smoke and Mirrors
Audio post-production company
750 mph
Exposure
National Television

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