Werther's Original 'Jake's dad' by McCann Erickson

0.0 0 Votes

Bendicks is aiming to update the image of its Werther's Original boiled sweets with a new TV campaign. In its first work for the confectionery brand since it took over the account last year, McCann Erickson has replaced the old fashioned-spots featuring a boy and his grandpa with a more modern family situation. The ad, directed by Kirk Jones whose film credits include Nanny McPhee and Waking Ned Devine, features a boy, Tom, and his dad. Tom explains how his friend Jake's dad bought him a laptop, an iPod and an Xbox 360. However, as they open their Werther's Originals, Tom adds that Jake's dad isn't around much and won't even be at the upcoming school sports day.

Share On:

Released: 10 July 2006

Related Creative:

Credits

Project
Werther's Original (Jake's Dad)
Client name
Anne Hollamby, head of marketing, Bendicks
Brief
The brand is to play an 'implicit' role in reminding people about traditional values within a contemporary context.
Creative Agency
McCann Erickson
Writer
Liz Pollard
Art Director
Janet Newman
Planner
Stephen Meade
Media Agency
Brand Connection
Media Planner
Rob Bellass
Production Company & Producer
Tomboy films / Glynis Murray
Post Production
The Mill
Director
Kirk Jones
Exposure
Monday 10th July, national TV

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Werther's 'father/son' by Isobel

Werther's 'father/son' by Isobel

Werther's has launched a new campaign to introduce its chocolate variant.