Werther's Original 'Jake's dad' by McCann Erickson

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Bendicks is aiming to update the image of its Werther's Original boiled sweets with a new TV campaign. In its first work for the confectionery brand since it took over the account last year, McCann Erickson has replaced the old fashioned-spots featuring a boy and his grandpa with a more modern family situation. The ad, directed by Kirk Jones whose film credits include Nanny McPhee and Waking Ned Devine, features a boy, Tom, and his dad. Tom explains how his friend Jake's dad bought him a laptop, an iPod and an Xbox 360. However, as they open their Werther's Originals, Tom adds that Jake's dad isn't around much and won't even be at the upcoming school sports day.

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Released: 10 July 2006

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Werther's Original (Jake's Dad)
Client name
Anne Hollamby, head of marketing, Bendicks
The brand is to play an 'implicit' role in reminding people about traditional values within a contemporary context.
Creative Agency
McCann Erickson
Liz Pollard
Art Director
Janet Newman
Stephen Meade
Media Agency
Brand Connection
Media Planner
Rob Bellass
Production Company & Producer
Tomboy films / Glynis Murray
Post Production
The Mill
Kirk Jones
Monday 10th July, national TV

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