Camelot 'dream number' by Abbott Mead Vickers BBDO

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Camelot has launched a new National Lottery game called Dream Numbers. Replacing Lotto Extra, the game has smaller prizes from £2 to £500,000, and gives players a better chance of winning. As part of a £1.5m launch campaign Abbott Mead Vickers BBDO has created a spot aiming to highlight how much easier it is to win. The execution starts with a man putting the net up between a set of gigantic football goalposts. The scene cuts to a bowling alley where a woman rolls a massive ball down the lane. The spot ends with a man playing a test-your-strength fairground game that only comes up to his waist. A voice over says: "Winning just got easier."

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Released: 07 December 2006

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Credits

Project name
Dream Number
Client
Alisa McKnight, controller of brand marketing and e-commerce, Camelot
Brief
To launch the new game from The National Lottery –Dream Number
Creative agency
Abbott Mead Vickers BBDO
Writer
Ian Heartfield
Art director
Matt Doman
Planner (creative agency)
Ashley Alsup and Davey Spens
Media agency
MPG
Media planner
Katie Chorlton
Production company
Outsider
Director
Steve Hudson
Editor
Bill Smedley, The Work
Post-production
Framestore
Audio post-production
Jungle
Exposure
National TV

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