Camelot 'dream number' by Abbott Mead Vickers BBDO

0.0 0 Votes

Camelot has launched a new National Lottery game called Dream Numbers. Replacing Lotto Extra, the game has smaller prizes from £2 to £500,000, and gives players a better chance of winning. As part of a £1.5m launch campaign Abbott Mead Vickers BBDO has created a spot aiming to highlight how much easier it is to win. The execution starts with a man putting the net up between a set of gigantic football goalposts. The scene cuts to a bowling alley where a woman rolls a massive ball down the lane. The spot ends with a man playing a test-your-strength fairground game that only comes up to his waist. A voice over says: "Winning just got easier."

Share On:

Released: 07 December 2006

Related Creative:


Project name
Dream Number
Alisa McKnight, controller of brand marketing and e-commerce, Camelot
To launch the new game from The National Lottery –Dream Number
Creative agency
Abbott Mead Vickers BBDO
Ian Heartfield
Art director
Matt Doman
Planner (creative agency)
Ashley Alsup and Davey Spens
Media agency
Media planner
Katie Chorlton
Production company
Steve Hudson
Bill Smedley, The Work
Audio post-production
National TV

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

The National Lottery

The National Lottery "play makes it possible" by Abbott Mead Vickers BBDO

Camelot launches first ad for all National Lottery brands

Camelot launches first ad for all National Lottery brands

The National Lottery's new TV campaign showcases the good causes that benefit from the organisation's funding.