Beck's 'wake up' by Leo Burnett Chicago

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Leo Burnett Chicago has created a spot for Beck's that tells us to wake up. The ad follows a man carrying out day-to-day tasks such as brushing his teeth, working or eating, and the time it takes out of his lifetime for these mundane activities flashes up on screen. He is then woken up after falling sound asleep on the sofa by his upstairs neighbours having a party. The ad's message to "wake up, life beckons" flashes up as he makes his way to the fridge for his bottles of Beck's to get ready to join the party.

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Released: 08 April 2006

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Credits

Title
Wake Up
Client
Beck's
Agency
Leo Burnett, Chicago
Creative director
Per Jacobson
Executive producer
Dennis Bannon
Agency producer
Scott Gould
Director
Rich Wafer
Production company
Argyle Brothers
Executive producer
Sue Crain
Editorial
The Whitehouse
Editor
Matt Walsh
Producer
Dawn Guzowski
Audio post-production
Another Country
Music
Mohare

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