Kronenbourg 'seat search' by M&C Saatchi

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A Kronenbourg lover struggles to find somewhere to enjoy his favourite lager in the latest campaign for the brand by M&C Saatchi. In the 40-second spot, the man buys a pint of 1664 in the pub, only to walk back to his friends and lose the last chair round the table. He then wanders to an armchair left in the street, which promptly gets snapped up. After walking through town, getting onto the buses and checking out the seats in the bus station, only to miss out at the last moment, the man eventually finds an empty chair to savour his drink, while posing naked for a still life class.

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Released: 09 April 2006

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Project name
Seat search
Sharon Annette, marketing manager Kronenbourg
To reposition Kronenbourg as the lager that is worth taking the time to savour
Tom Drew
Art director
Uche Ezugwu
Jacqeline Biggs
Media agency
Starcom MediaVest
Production company
Ben Catford
Steve Reeves
The Quarry
Audio post-production
Soho Studios

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