Kronenbourg 'seat search' by M&C Saatchi

0.0 0 Votes

A Kronenbourg lover struggles to find somewhere to enjoy his favourite lager in the latest campaign for the brand by M&C Saatchi. In the 40-second spot, the man buys a pint of 1664 in the pub, only to walk back to his friends and lose the last chair round the table. He then wanders to an armchair left in the street, which promptly gets snapped up. After walking through town, getting onto the buses and checking out the seats in the bus station, only to miss out at the last moment, the man eventually finds an empty chair to savour his drink, while posing naked for a still life class.

Share On:

Released: 09 April 2006

Related Creative:

Credits

Project name
Seat search
Client
Sharon Annette, marketing manager Kronenbourg
Brief
To reposition Kronenbourg as the lager that is worth taking the time to savour
Copywriter
Tom Drew
Art director
Uche Ezugwu
Planner
Jacqeline Biggs
Media agency
Starcom MediaVest
Production company
Another
Producer
Ben Catford
Director/photographer/illustrator
Steve Reeves
Editing
The Quarry
Post-production
MPC
Audio post-production
Soho Studios

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Kronenbourg 1664

Kronenbourg 1664 "the French blah-blah" by Sid Lee Paris

Kronenbourg 1664 'Baggy Trousers' by BBH

Kronenbourg 1664 'Baggy Trousers' by BBH

Kronenbourg 1664 is launching an ad campaign featuring British pop band Madness.