Fiat Lancia 'Venice' by Armando Testa

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Fiat Lancia has started to advertise its Lancia Musa "Diva" car again in a campaign created by Armando Testa. The ad is set at night and the main character reaches his Lancia Musa and drives off over a veil of water. The Venetian skyline can be made out and we then discover that the car is driving along the canals in Venice as if they were streets. The man reaches his destination and parks at the quay, and as he is about to move off he is distracted by an attractive woman driving another Lancia Musa. However, as the man waves at her, the woman is less than impressed and covers him with water as she drives through the canal.

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Released: 09 May 2006


Project name
Lancia Musa Diva
Olivier Francois, Brand President, Fiat Lancia & Maurizio Spagnulo, Director of Communications, Fiat Lancia   
Creative agency
Armando Testa
Vincenzo Vigo
Art director
Raffele Balducci, Luca Cortesini
Planner (agency)
Eraldo Mussa
Media agency
Fiat Media Centre  
Production company
Little Bull
Carlo Sigon
Augusto Storero at Little Bull
National television, cinema

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