Nimble 'builder' by DDB London

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DDB London has developed a TV ad to promote Nimble, Hovis's low-calorie bread. The 40-second spot opens on a group of workmen on a building site who can't understand why they have lost weight. One perplexed builder is seen carrying a window pane and hitching his trousers up. Another is drilling while his trousers fall down around his ankles. The ad then switches to a man making his sandwiches in a kitchen at home. As he reads the side of the packet of the loaf of bread the voice-over says: "Low calorie bread that tastes so good you'd never know."

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Released: 26 September 2006


Project name
Creative agency
DDB London
Creative team
Grant Parker & Jo Wenley
Alice Rowbotham
Production company
Rogue Films
Sam Cadman
Audio post-production
National television; cinema

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