Budweiser 'unstoppable' by DDB London

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Men getting together and having fun continues to be the theme of Budweiser's advertising in DDB London's first major campaign for the brand in Ireland. The agency has created a spot, "unstoppable" featuring friends drinking Budweiser. Directed by Ulf Johansson, it is the first execution in a campaign dubbed "answer the call". The men featured in the ad uproot hedges and get caught in debris en route to meet their friends for a beer. The ad, shot in New York, is backed with the track 'Young Folk' by Peter, Bjorn and John.

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Released: 03 October 2006


DDB London
Budweiser "answer the call"
Jonni Cahill, marketing manager, Budweiser
Dylan Harrison
Art director
Feargal Balance
Media agency
Media planner
Anna Cawley
Production company
Smith & Sons
Ulf Johansson
TV, cinema, outdoor, pubs

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