Budweiser 'unstoppable' by DDB London

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Men getting together and having fun continues to be the theme of Budweiser's advertising in DDB London's first major campaign for the brand in Ireland. The agency has created a spot, "unstoppable" featuring friends drinking Budweiser. Directed by Ulf Johansson, it is the first execution in a campaign dubbed "answer the call". The men featured in the ad uproot hedges and get caught in debris en route to meet their friends for a beer. The ad, shot in New York, is backed with the track 'Young Folk' by Peter, Bjorn and John.

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Released: 03 October 2006

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Credits

Agency
DDB London
Project
Budweiser "answer the call"
Client
Jonni Cahill, marketing manager, Budweiser
Writer
Dylan Harrison
Art director
Feargal Balance
Media agency
Initiative
Media planner
Anna Cawley
Production company
Smith & Sons
Director
Ulf Johansson
Exposure
TV, cinema, outdoor, pubs

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