Robinsons 'queue' by Bartle Bogle Hegarty

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Robinsons, the drink long associated with Wimbledon, has signed the British tennis players Tim Henman and Andy Murray to front a tennis-themed campaign. The film, created by Bartle Bogle Hegarty, is Robinson's first Wimbledon TV ad in 14 years. In a comedic twist, the ad features the two players queuing up with the general public to try to get into the tournament. It finishes with the line "to improve your chances of getting into Wimbledon, just add Robinsons". The commercial supports this year's Robinsons on-pack "Winbledon" promotion, which offers chances to win tickets to the tournament.

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Released: 23 May 2006

Credits

Project
Queue
Client
Jonathan Gatward, brand controller at Britvic-Robinsons
Brief
Promote the Robinsons on-pack promotion
Creative agency
Bartle Bogle Hegarty
Writers
Victoria Daltry, William Bingham
Art directors
Victoria Daltry, William Bingham
Planner
Laurence Parkes
Media agency
MindShare
Media planner
Rupen Shah, Account Director 
Production company
Therapy Films
Director
Simone Levene
Editor
Nick Dig, Cut & Run
Post-production
Moving Picture Company
Audio post-production
Wave
Exposure
National TV, press

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