Kraft 'burp' by DraftFCB Melbourne

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FCB Melbourne has created a spot for Kraft's Chicken In-A-Biskit snack, which features live chickens being burped out of the mouths of three teenage boys after eating the snack. Set on a bus, "burp" features a group of young school-boys munching on some Chicken In-A-Biskit. One boy lets out a burp and suddenly we see a flapping chicken fly out of his mouth. The ad aims to demonstrate how the snack is not about flavour you can see but flavour you can really taste.

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Released: 23 November 2006

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Kraft Foods       
DraftFCB, Melbourne
Creative director
Scott Lambert
Creative team
Romani Mieszkowski, Deryll Naidoo & Scott Lambert
Agency TV producer
Karina Wright
Account management
Greg Thompson & Kim Vernon
Patrick Hughes
Yolande Dewey
Tim Hudson
Adam Wills at Digital Pictures

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