Levi's 'ice cream', by Bartle Bogle Hegarty

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Levi's is rekindling its relationship with music in a new spot from Bartle Bogle Hegarty with a dog-days of summer feel. "Ice cream" tells the story of an ice cream van driver who eschews the traditional rinky-dink nursery rhyme soundtrack in favour of a few tunes knocked out on his battered old acoustic guitar. The result of his playing -- a Hendrix-inspired take on 'Yankee Doodle Dandy' -- is a throng of customers, all of whom happen to be young attractive women. Some of them eat their ice creams suggestively.

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Released: 14 September 2005

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Credits

Project
"ice cream"
Client
Andrea Moore, European marketing manager Levi's
Brief
Get young guys across Europe to re-evaluate the brand
Creative agency
Bartle Bogle Hegarty
Writers
Dave Masterman, Ed Edwards
Art directors
Dave Masterman, Ed Edwards
Planner
Sarah Watson
TV producer
Amy Sugdon
Media agency
Starcom
Media planner
Hugh Semple
Production company
Epoch London
Director
Stacy Wall
Editor
Rick Lawley, The Whitehouse
Post-production
The Mill
Audio Post-production
Wave
Exposure
TV, internet

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