Orange Broadband 'the ride' by Fallon
Orange has launched its bid for a share of the free broadband market with a television campaign from Fallon. The ad builds on the recently launched "open" strategy and is the first work for the brand since Wanadoo was renamed Orange Broadband. The ad tells the story of a bicycle that explores its neighbourhood at night when its owner has gone to sleep. It moves through the deserted roads and eventually finds an empty car park, where it's free to ride and play as it likes. The TV spot is backed with print and outdoor work featuring the bike and showing the effects of it riding through a puddle on a pavement, across a patch of wet paint in a car park and through grass.