Ford 'transit' by Ogilvy & Mather

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In O&M's new campaign for the Ford transit, drivers of the iconic vans are seen to be reluctant to leave their vehicles, preferring to stay inside their van while carrying out a variety of tasks. A DJ spins decks in his front seat, while a window cleaner works from his driving seat several stories high.
Launching on August 13, the two-month campaign includes national TV (Sky), print, specialist press, outdoor and truck rears.

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Released: 08 August 2006

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Credits

Title
Transit launch
Client
Ford
Client contact
Mark Simpson, marketing communications director at Ford Europe, and Mark Ovenden, marketing director at Ford Britain
Agency
Ogilvy & Mather
Copywriters
Jim Ritchie and Neil Elliot
Art directors
Mark Hendy and Chris Hart
Creative partner
Greg Burke
Planner
Peter LeBoutillier
Directors
Ben and Joe Dempsey
Production
Knucklehead
Post-production
Finish, Rushes
Editor
Dayn Williams, Cut & Run
Media
Mindshare

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