Vodafone 'another world' by JWT London

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Vodafone has combined live action with animation for its latest campaign by JWT London, which dramatises the amazing places a conversation can take you. The multi-media campaign is to promote Free Weekends, a new offer rewarding Pay As You Talk customers with free calls and texts all weekend. "Another world" is an idea rooted in Vodafone's global brand idea "make the most of now" and demonstrates how the new offer will inspire and drive conversation. The TV spot follows a young woman as she travels through various fantasy landscapes. The commercial closes when she is transported back into the real world and we realise she has been on her mobile, supported by the tagline: "where will you conversation take you with free weekends on Vodafone?"

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Released: 07 November 2006


Another World
Dominic Chambers, Head of Brand & Marketing Communications Vodafone UK
Creative agency
JWT London
Launch Vodafone's Free Weekend Calls and Texts offer for pay as you talk customers.
Kevin Baldwin
Art Director
Mick Brigdale
Simon McCarthy
Media Agency
Media Planner
Ben Johnson
Production Co
Mattias Hoene
Alex Hagan, Final Cut
Post Production
Flame Op is Stefan Coory at The Mill
Media Formats
National TV

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