Vodafone 'another world' by JWT London

0.0 0 Votes

Vodafone has combined live action with animation for its latest campaign by JWT London, which dramatises the amazing places a conversation can take you. The multi-media campaign is to promote Free Weekends, a new offer rewarding Pay As You Talk customers with free calls and texts all weekend. "Another world" is an idea rooted in Vodafone's global brand idea "make the most of now" and demonstrates how the new offer will inspire and drive conversation. The TV spot follows a young woman as she travels through various fantasy landscapes. The commercial closes when she is transported back into the real world and we realise she has been on her mobile, supported by the tagline: "where will you conversation take you with free weekends on Vodafone?"

Share On:

Released: 07 November 2006

Credits

Project
Another World
Client
Dominic Chambers, Head of Brand & Marketing Communications Vodafone UK
Creative agency
JWT London
Brief
Launch Vodafone's Free Weekend Calls and Texts offer for pay as you talk customers.
Writer
Kevin Baldwin
Art Director
Mick Brigdale
Planner
Simon McCarthy
Media Agency
OMD
Media Planner
Ben Johnson
Production Co
Partizan
Director
Mattias Hoene
Editor
Alex Hagan, Final Cut
Post Production
Flame Op is Stefan Coory at The Mill
Media Formats
National TV

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus