UPS 'cups' by McCann Erickson
In its latest UPS work McCann Erickson has brought back Jean Reno's time travelling character. The ad, the first of five, promotes the company's Quantum View technology, which allows customers to track where their parcel is. Reno visits a warehouse and shows a stressed manager, who is looking for a parcel, a magic trick. He puts a coin under a cup and places two more next to it. After moving them around he asks the manager to pick the one with the coin underneath. Reno then repeats the trick but using three glasses instead of cups. He says: "Life is so much easier when you can see where everything is."