UPS 'cups' by McCann Erickson

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In its latest UPS work McCann Erickson has brought back Jean Reno's time travelling character. The ad, the first of five, promotes the company's Quantum View technology, which allows customers to track where their parcel is. Reno visits a warehouse and shows a stressed manager, who is looking for a parcel, a magic trick. He puts a coin under a cup and places two more next to it. After moving them around he asks the manager to pick the one with the coin underneath. Reno then repeats the trick but using three glasses instead of cups. He says: "Life is so much easier when you can see where everything is."

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Released: 06 September 2006

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Credits

Project name
Cups
Client
Kevin Keith, international advertising manager, UPS
Brief
Highlight UPS' Quantum View tool, which allows you visibility of all your shipments throughout the delivery process -- show how UPS can make your business life easier
Creative agency
McCann Erickson
Copywriter
Simon Learman
Art director
Brian Fraser
Planner
Michael Chapman
Media agency
Universal McCann
Media planner
Marcus Erlandsson
Production company
MJZ
Director
Leonard Dorfman
Editor
Richard Orrick
Post-production
The Mill
Exposure
Pan-European TV

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