EA 'Harry Potter and the Goblet of Fire' by Wieden & Kennedy Amsterdam

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EA's new Harry Potter game launches at the same time as the latest film 'Harry Potter and the Goblet of Fire', and this ad stars Michael Gambon, who plays Dumbledore in the film. He invites viewers to practice the water spell, showing them but at the same time a huge dragon escapes from the spell book and rampages around Dumbledore's office, setting light to papers and knocking things over. Dumbledore captures him and returns him to the spell book. The spot concludes with Dumbledore addressing the student, saying: "Never mind, I'm sure you'll soon master the Magic."

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Released: 10 November 2005

Credits

Project name
'Harry Potter and the Goblet of Fire' game
Client
Ian McGregor, Electronic Arts
Brief
Build on the hype that will be generated before and around the feature film and position the game as a "must have".
Creative agency
Wieden & Kennedy Amsterdam 
Creative directors
Don Shelford and Joe de Souza
Art director
Sezay Altinok
Copywriter
Joe de Souza
Producer
Annabelle Meyer
Production company
Paranoid Projects, Paris
Director
Sam Tourneux
Producer
Astrid Serafini
Editor
Julian Tranquille at Cut & Run
Post-production company
Buf, Paris
Audio post-production company
James Saunders at Jungle Sound, London
Media agency
MediaCom
Exposure
Pan-European television

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