McDonald's 'unleash the hour' by Quiet Storm

0.0 0 Votes

Quiet Storm spoofs motivational videos in this new viral campaign to promote McDonald's new Toast Deli Sandwiches range. There are several spots, which each feature an enigmatic lifestyle coach giving tips on how to achieve the lunch hour you deserve, presented as a clip from the coach's video. The work taps into the heavy demands on people's everyday lives and a reminder that we should reclaim our lunch hour in an irreverent way. Quiet Storm also created the website hosting the viral.

Share On:

Released: 12 October 2005

Credits

Client
Amanda Pierce, media relations manager at McDonald's
Agency
Quiet Storm
Creative
Lee & Dan
Creative director
Trevor Robinson
Producer
Ben Exley
Directors
Lee & Dan
Production company
Quiet Storm Films
Producer
Kate Pirouet
Offline editors
Spencer Serszt at Peepshow
Online post house
Andy Brown at One Post
Sound
Jim Griffin at Jungle

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

McDonalds 'new chicken burger' by Leo Burnett

McDonalds 'new chicken burger' by Leo Burnett

Leo Burnett has created a TV campaign for McDonald's to launch its new chicken, bacon and onion burger.