McDonald's 'unleash the hour' by Quiet Storm
Quiet Storm spoofs motivational videos in this new viral campaign to promote McDonald's new Toast Deli Sandwiches range. There are several spots, which each feature an enigmatic lifestyle coach giving tips on how to achieve the lunch hour you deserve, presented as a clip from the coach's video. The work taps into the heavy demands on people's everyday lives and a reminder that we should reclaim our lunch hour in an irreverent way. Quiet Storm also created the website hosting the viral.