Comet 'world of electricals' by Saatchi & Saatchi

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Saatchi & Saatchi has created an animated, electrical world in its new campaign for Comet, part of a rebrand to create a warmer feel around the store. It features Scooter man, a Comet trainee. He drives through a city of TV, kettle and fridge-shaped buildings to learn about the different products as a voiceover by Radio One DJ Edith Bowman explains that the world of electricals can be confusing but that Comet trains its staff to help customers out.

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Released: 17 August 2005

Credits

Project
World of Electricals
Client
Bob Darke, head of brand marketing at Comet Group
Brief
Differentiate Comet in fast a changing, competitive environment of electrical retail
Creative agency
Saatchi & Saatchi
Writers
Mat Joiner, Dave Askwith
Art directors
Matt Powell-Perry, Kevin Jones
Planner
Vicky Wiggins
Media agency
ZenithOptimedia
Media planner
David Angell
Production company
Vermillion
Director
Richard Hickey
Post-production
Triangle
Exposure
National television, national press, national radio, in-store, online

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