Marmite 'when love turns to hate' by DDB London

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DDB London has extended its Marmite "Love it or hate it" campaign with a new ad for an upside-down squeezy version of the spread. The ad, called "when love turns to hate", features a man who has broken his arm trying, unsuccessfully, to get the last scraping of Marmite out of the jar. The new jar marks the biggest change in Marmite's 104-year history and is designed to make spreading easier.

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Released: 29 March 2006

Related Creative:


When Love Turns to Hate (TV)/Love or hate (press)
Matt Burgess, marketing director, Marmite
Launch new Marmite Squeezy
Creative agency
DDB London
Adam Tucker (TV), Thierry Albert (print)
Art Director
Justin Tindall (TV), Damien Bellon (print)
Ric Nicholls 
Media Agency
Media Planner
Andrew Travis
Production Company
Mark Gilbert
Mark Edinoff, Peepshow
Post Production
Audio post production
Andy Rudak
Dermot Flynn at Dutch Uncle
National TV and press

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