Marmite 'when love turns to hate' by DDB London

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DDB London has extended its Marmite "Love it or hate it" campaign with a new ad for an upside-down squeezy version of the spread. The ad, called "when love turns to hate", features a man who has broken his arm trying, unsuccessfully, to get the last scraping of Marmite out of the jar. The new jar marks the biggest change in Marmite's 104-year history and is designed to make spreading easier.

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Released: 29 March 2006

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Credits

Project
When Love Turns to Hate (TV)/Love or hate (press)
Client
Matt Burgess, marketing director, Marmite
Brief
Launch new Marmite Squeezy
Creative agency
DDB London
Writers
Adam Tucker (TV), Thierry Albert (print)
Art Director
Justin Tindall (TV), Damien Bellon (print)
Planner
Ric Nicholls 
Media Agency
MindShare
Media Planner
Andrew Travis
Production Company
Rokkit
Director
Mark Gilbert
Editor
Mark Edinoff, Peepshow
Post Production
Glassworks
Audio post production
Jungle
Photographer
Andy Rudak
Illustrator
Dermot Flynn at Dutch Uncle
Exposure
National TV and press

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