Swiftcover.com 'farm' by Mortimer Whittaker O'Sullivan

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Swiftcover.com is putting £5m behind a new TV spot, which promotes how much people can save by using the online-only car insurance service. The ad, created by Mortimer Whittaker O'Sullivan, opens on a country farmhouse. Round the back, in the chicken run, is a man feeding money to the chickens, as a visual metaphor for the money other companies waste on running call centres. As he walks around the farm he explains how Swiftcover customers can save as much as £275 because it has no call centres. 

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Released: 09 April 2006

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Credits

Project name
Swiftcover.com £275 campaign
Client
Tina Shortle, marketing director, Swiftcover.com
Brief
To underline how Swiftcover.com's no call centre proposition means cheaper car insurance
Creative agency
MWO
Copywriter
Gordon Graham
Art director
Adrian Kemsley
Planner (creative agency)
Dom Boyd
Media agency
Spark/Initiative
Media planner
Sarah Jennings
Media spend
£5m
Production company
HLA
Director
Marc Charach
Editor
Cut and Run
Post-production
Framestore/Absolute
Audio post-production
Grand Central
Exposure
National television

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