Swatch 'jelly in jelly' by Joshua
Swatch is putting €40m behind the relaunch of its classic watch range -- with a pan-European campaign from Joshua. The new range, called Jelly in Jelly, has been being designed by five artists. The first is from performance artists the Blue Man Group. The pan-European ad follows on from last year's flash-mobbing execution. It begins with a child splashing in a puddle, which sets off the Blue Man Group who start performing behind a shop window. At a certain time, the window smashes and they jump out and throw paint over passers by in their trademark way. The ad will be backed by press, posters and radio as well as a free performance by the group in Covent Garden.