Swatch 'jelly in jelly' by Joshua

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Swatch is putting €40m behind the relaunch of its classic watch range -- with a pan-European campaign from Joshua. The new range, called Jelly in Jelly, has been being designed by five artists. The first is from performance artists the Blue Man Group. The pan-European ad follows on from last year's flash-mobbing execution. It begins with a child splashing in a puddle, which sets off the Blue Man Group who start performing behind a shop window. At a certain time, the window smashes and they jump out and throw paint over passers by in their trademark way. The ad will be backed by press, posters and radio as well as a free performance by the group in Covent Garden.

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Joshua, Swatch, Television

Released: 14 June 2006

Related Creative:


Project name
Jelly in Jelly
Roberto Costa, director of marketing, Swatch
Launch of new range of artist-inspired watches for Swatch
Creative agency
Mitch Levy and Manolo Perotta
Art Directors
Mitch Levy and Manolo Perotta
Matthew Howells
Media agency
Swatch media
Media planner
Agneta Gumaelius
Production company
Bikini Films
Max and Dania
Smoke & Mirrors and Scramble
National press, TV, outdoor across 17 European markets and North and South America

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