Swatch 'jelly in jelly' by Joshua

0.0 0 Votes

Swatch is putting €40m behind the relaunch of its classic watch range -- with a pan-European campaign from Joshua. The new range, called Jelly in Jelly, has been being designed by five artists. The first is from performance artists the Blue Man Group. The pan-European ad follows on from last year's flash-mobbing execution. It begins with a child splashing in a puddle, which sets off the Blue Man Group who start performing behind a shop window. At a certain time, the window smashes and they jump out and throw paint over passers by in their trademark way. The ad will be backed by press, posters and radio as well as a free performance by the group in Covent Garden.

Share On:

Keywords:

Joshua, Swatch, Television

Released: 14 June 2006

Related Creative:

Credits

Project name
Jelly in Jelly
Client
Roberto Costa, director of marketing, Swatch
Brief
Launch of new range of artist-inspired watches for Swatch
Creative agency
Joshua
Writers
Mitch Levy and Manolo Perotta
Art Directors
Mitch Levy and Manolo Perotta
Planner
Matthew Howells
Media agency
Swatch media
Media planner
Agneta Gumaelius
Production company
Bikini Films
Directors
Max and Dania
Post-production
Smoke & Mirrors and Scramble
Exposure
National press, TV, outdoor across 17 European markets and North and South America

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus