Flash 'Britain's cleaner' by Grey London

0.0 0 Votes

Grey London's latest national TV campaign for Flash avoids the usual imagery of the cleaning process and focuses on a brand message. Based around the strapline, "Flash. Britain's Cleaner", it shows cleaning as the way Britain cares for things that it is passionate about. British cleanliness is highlighted across the regions. To the tune of 'I Do Like to Be Beside the Seaside", in Blackpool we see a shot of a floor at the top of the tower being cleaned. Moving to a football club, the changing rooms are shown as spotlessly clean. The TV campaign launches this week, with outdoor and press next month.

Share On:

Released: 16 August 2006

Related Creative:

Credits

Title
Britain's cleaner
Client
Procter & Gamble
Client contact
James Pollock, Procter & Gamble
Agency
Grey London
Copywriter
Howard Fretten
Art director
Mike Sands
Planner
Nicky Jones
Media agency
ZenithOptimedia
Media planner
Camilla Lister
Production company
Patricia Murphy Films
Director
Patricia Murphy     
Editor
Paul Ferzenzi, Boomerang
Post-production
Rushes
Audio post-production
Scramble

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus