Freedent 'living room' by CLM BBDO

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A box of chewing gum that contains a whopping 70 pellets is the source of amazement in this new campaign for Freedent, created by CLM BBDO. In one spot, a father is more amazed to see the box of Freedent than to catch his daughter in flagrante delicto in his living room. A second ad shows two office workers excitedly discussing the development, ignoring a co-worker who is going berserk in his office.

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Released: 22 January 2006

Credits

Project
Launch of Freedent Box
Client
Wrigley
Creative agency
CLM BBDO
Copywriter
Jean-Francois Sacco
Art director
Gilles Fichteberg
Television producers
France Monnet and Guillaume Delmas
Director
Neil Harris
Production company
Quad
Director of photography
Alex Barber
Post production
Wizz
Exposure
National, satellite and cable television

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