Travelocity 'Hello World' by Miles Calcraft Briginshaw Duffy

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Online travel agency Travelocity brings brand spokesman Alan Whicker back for more entertaining advertising, this time expounding the range of hotels available for booking through the site. Created by Miles Calcraft Briginshaw Duffy, the 30-second ad opens on Whicker relaxing by a pool. A Mexican guitar flourish is heard, and the camera pulls back to reveal Whicker to be the fretboard maestro. As he strums, he delivers the line: "Thanks to Travelocity's huge selection of hand-picked hotels, I know I'll always find the perfect place for me. Somewhere I can chill and do my own thing."

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Released: 27 June 2005

Credits

Project
Hello world
Client
Charlotte Harper, marketing director, Travelocity
Brief
Advertise Travelocity's huge selection of hotels
Creative agency
Miles Calcraft Briginshaw Duffy
Writer
Ben Tollett
Art director
Emer Stamp
Planner
Dominic Hall
TV producer
Russell Taylor
Media agency
Klondike
Media planner
James Burgess
Production company
Stink
Director
Neil Harris
Editor
John Mayes
Post-production
The Moving Picture Company
Audio post-production
Jungle
Exposure
National TV
Breaks
June 27

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