Coca-Cola 'what goes around' by Mother

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Mother's new ad for Coca Cola features the kind of world Coke drinkers live in -- painted as a colourful, positive place where random acts of kindness always come back to you. The 100-second ad, directed by Nagi Noda emulates the style she used in her D&AD award-winning music video for the Japanese singer Yuki. The ad is set to a song composed specially by Jack White, the front man from The White Stripes. Coke only plans to air the 100-second once in the UK but it is available for viewing for a limited time at coca-cola.co.uk/whatgoesaround.

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Released: 10 May 2006

Credits

Project name
What goes around
Client
Cathryn Sleight, marketing director at The Coca-Cola Company
Brief
Bring to life Coke's values of uplifting refreshment, universal connection and optimism in a unique and inspiring way
Creative agency
Mother
Writer
Mother
Art director
Mother
Planner
Mother
Media agency
Vizeum
Media planner
Matthew Hook
Production company
Nexus Productions
Director
Nagi Noda
Editor
Ben Stephens, The Whitehouse
Post-production
The Moving Picture Company
Audio post-production
Factory
Exposure
National television and online

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