Sony Walkman 'the pill' by Fallon

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Sony Walkman is taking on the iPod with a TV and print campaign from Fallon. The campaign works on the premise that music is addictive and its Walkman is the best way to feed the habit. Directed by the Channel 4 network creative director Brett Foraker through RSA, the TV ad opens on what looks like a small tablet sitting next to a glass of water. A voiceover warns that although it's small, it's incredibly powerful and addictive, the pill grows to reveal itself to be a new Walkman digital music player.

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Released: 09 November 2005

Credits

Project
The pill
Client
David Patton, senior vice president of marketing and communications Europe at Sony
Brief
Launch the new Sony Walkman
Creative agency
Fallon
Writers
Juan Cabral, Richard Flintham
Art directors
Juan Cabral, Richard Flintham
Planner
Lucy Howard
Media agency
OMD
Media planner
Christina Hesse
TV producer
Nicky Barnes
Production company
RSA Films
Director
Brett Foraker
Editor
Adam Rudd, RSA Films
Post-production
The Mill
Audio post-production
Wave
Exposure
TV, press, poster, online, in-store

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