Sony Walkman 'the pill' by Fallon

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Sony Walkman is taking on the iPod with a TV and print campaign from Fallon. The campaign works on the premise that music is addictive and its Walkman is the best way to feed the habit. Directed by the Channel 4 network creative director Brett Foraker through RSA, the TV ad opens on what looks like a small tablet sitting next to a glass of water. A voiceover warns that although it's small, it's incredibly powerful and addictive, the pill grows to reveal itself to be a new Walkman digital music player.

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Released: 09 November 2005


The pill
David Patton, senior vice president of marketing and communications Europe at Sony
Launch the new Sony Walkman
Creative agency
Juan Cabral, Richard Flintham
Art directors
Juan Cabral, Richard Flintham
Lucy Howard
Media agency
Media planner
Christina Hesse
TV producer
Nicky Barnes
Production company
RSA Films
Brett Foraker
Adam Rudd, RSA Films
The Mill
Audio post-production
TV, press, poster, online, in-store

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