Guinness 'noitulove' by Abbott Mead Vickers BBDO

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Guinness is reviving its famous "good things come to those who wait" slogan in the latest ad for the Dublin-brewed stout by Abbott Mead Vickers BBDO. Taking the proposition to its logical conclusion, the ad runs in reverse from the moment the first amphibious creatures emerged from ponds to start walking, via dinosaurs and cave-dwellers to the epitome of human evolution: three men at a bar with pints of Guinness. The ad is set to the song 'The Rhythm of Life' and was directed by Danny Kleinman.

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Released: 06 October 2005

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Credits

Project
noitulove
Client
Georgina Meddows-Smith, marketing manager for Guinness
Creative agency
Abbott Mead Vickers BBDO
Copywriter
Ian Heartfield and Matt Doman
Art director
Ian Heartfield and Matt Doman
Director
Danny Kleinman
Production company
Kleinman Productions
Post-production
Framestore
Exposure
National television

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