Honda 'Formula One' by Wieden & Kennedy London

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Wieden & Kennedy London has created a film for Honda which tells the story of Honda's first Formula 1 win in the RA272. It starts off in 1963 when Honda first entered Formula 1, and shows how within two years Ritchie Ginther won the title driving the RA272 at the Mexico Grand Prix, after taking the lead in the first lap. It features archive and newly shot footage of the RA272 in action. The ad ends with the line: "Honda. The power of dreams." The film can be seen on the Power of Dreams website.

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Released: 08 August 2006

Credits

Title
Formula One
Client
Honda
Client contact
Matt Coombe, marketing communications manager for Honda (UK)
Agency
Wieden & Kennedy London
Copywriter
Ida Gronblom
Art director
Fabian Berglund
Planner (creative agency)
Simon McCrudden
Producer
Julia Methold and Anna Smith
Production company
Wieden & Kennedy London
Editor
Tom Cottrell, Wieden & Kennedy London
Post-production company
Wieden & Kennedy London
Audio post-production company
Marmalade

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