Lynx Dry 'sprinkler' by VegaOlmosPonce, Argentina

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A man's excessive sweating, which showers innocent bystanders constantly, is cured by Lynx Dry anti-perspirant in the brand's latest television advertising campaign, created by VOP, Argentina and adapted by Lowe London for UK TV. The spot opens with a couple reminiscing about the early stages of their relationship, which were traumatic because of the man's unfortunate problem. It then follows the man showering people with his sweat in various settings such as on the beach or in clubs. He is later saved by Lynx Dry when hailing a cab, as a Lynx sales girl rushes over to him and sprays his pits with the anti-perspirant, immediately stopping the stream of sweat.

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Released: 05 September 2006

Credits

Project name
Sprinkler
Client
Lynx
Brief
Show that Lynx has a strong anti-perspirant as well as a deodorant
Creative agency
VegaOlmosPonce, Argentina, adapted by Lowe London
Creative team
Hernan Ponce, Geert Paredis, Rafael Davilla
Director of photography
Glynn Speeckaert
Producers (Argentina)
Ruben Goots and Eurydice Gysel
Agency producer (London)
Ben Roberts
Account director (London)
Olly Clark
Production company
Czar.be, Brussels
Post-production
Ace Digital House, Brussels
Media agency
MindShare for the UK
Exposure
National television UK and Latin American

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