BBC 'Life on Mars' by Red Bee Media

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Red Bee Media's unique new campaign for 'Life on Mars' breaks on January 27 with a 1970s theme that will include vintage posters, TV and radio spots, an online viral including mobile and desktop downloads, and a spoof 1973 police training manual penned by DCI Gene Hunt. All elements carry the 1970's BBC globe branding. The campaign will launch with a bespoke spoof recreation of a 'Camberwick Green'-style scenario and concludes with an auction of the much-loved Ford Cortina featured in the show with all proceeds going to Comic Relief.

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Released: 27 January 2007

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Anna Skelton, marketing manager for BBC One and Drama
Creative agency
Red Bee Media
Amanda Kirke and Jim Dezeote
Art Director
Lee Healy
Production company
Red Bee Media
Ella Littlewood
Sarah O'Gorman and Joe Lee
Thomas Ioannou at Oasis and Julian Eguiguren at Final Cut
Media planner
Neeta Gupta at BBC and Jennifer Smith at PHD
TV, press, radio, online, mobile, outdoor

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