Pantene 'mantra' by Grey London

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Grey London has produced a campaign for Pantene hair care and styling products that focuses on the positive impact that good hair has on a woman's day. The 30-second spot focuses on various personal mantras such as "make a wish list, not a to do list", "make love, not dinner", "buy flowers, not groceries" and "dance all day, not just at night." Each scene shows images of women sticking to these mantras and enjoying their day after using Pantene. The upbeat ad, set to Natasha Bedingfield's 'Unwritten', closes with a voiceover that says "let the best of you shine through."

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Released: 17 January 2007


Grey London
Media agencies
Starcom and ZenithOptimedia
Production company
Short Films
Stephen Mead
Dane @ Cut and Run
Audio post-production
Grand Central
National TV

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