Nike 'mutant foot', by Publicis Mojo

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Production company The Mill has invented a foot with only one toe and gills for the latest Nike ad. Aptly named "mutant foot", this dark and mysterious ad promotes the Nike Free running shoe, which, Nike claims, is almost like running barefoot. The ad was created by Australian agency Publicis Mojo with post production in London by The Mill. The realistic animation of the foot was created by tracking the movement of a gymnast's foot filmed running on a treadmill.

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Released: 18 August 2005


Mutant Foot
Publicis Mojo
Creative director
Christy Peacock
Art director
Selena McKenzie
Corey Esse
Production company
Exit Films Melbourne Australia
Mark Malloy
Wilf Sweetland
Post Production
The Mill
Stefanie Boose and Stephen Venning
Lead Animator
Robert Kolbeins
Jordi Bares, Paul Denhard, Duncan Gaman, Tom Bussell

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