Nike 'mutant foot', by Publicis Mojo

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Production company The Mill has invented a foot with only one toe and gills for the latest Nike ad. Aptly named "mutant foot", this dark and mysterious ad promotes the Nike Free running shoe, which, Nike claims, is almost like running barefoot. The ad was created by Australian agency Publicis Mojo with post production in London by The Mill. The realistic animation of the foot was created by tracking the movement of a gymnast's foot filmed running on a treadmill.

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Released: 18 August 2005

Credits

Brand
Nike
Project
Mutant Foot
Agency
Publicis Mojo
Creative director
Christy Peacock
Art director
Selena McKenzie
Producer
Corey Esse
Production company
Exit Films Melbourne Australia
Director
Mark Malloy
Producer
Wilf Sweetland
Post Production
The Mill
Production
Stefanie Boose and Stephen Venning
Lead Animator
Robert Kolbeins
Animators
Jordi Bares, Paul Denhard, Duncan Gaman, Tom Bussell

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