Nike 'mutant foot', by Publicis Mojo
Production company The Mill has invented a foot with only one toe and gills for the latest Nike ad. Aptly named "mutant foot", this dark and mysterious ad promotes the Nike Free running shoe, which, Nike claims, is almost like running barefoot. The ad was created by Australian agency Publicis Mojo with post production in London by The Mill. The realistic animation of the foot was created by tracking the movement of a gymnast's foot filmed running on a treadmill.